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You can create cross-departmental data contents with the help of 'contents', which you can use in several mailings, landingpages or postcards.

Click 'Modules' -> 'Contents' to create a new content by clicking 'create'. A new tab will be open.

Select your content template here. Enter a name and a description and save your setting with 'OK'.

Tab basic settings

You can enter a name and a description of your data content.

Tab contents

You can see your single elements of your content template here. Now you just have to populate those elements with contents. Click 'Save' to save your settings.