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All steps – starting from the draft up to the sending of your mailings – will be run through in this section. According to its purpose, each newsletter can be assigned one of the following three types:

- Standard Mailing
- Dialog Mailing
- Campaign Mailing

In the area 'Email', you can find out the mailing's purpose in the column 'Behaviour' at a glance.

Standard Mailings are ordinary information newsletters which were created for a single dispatch. They are sent manually or time-controlled. Standard newsletters can either have the status 'drafted' or 'sent'.

In the course of the opt in and opt out dialog, Dialog mails are automatically sent. Hence, this status means that a mail is integrated in the communication of the opt in or opt out process. When being introduced, the Dialog Emails are set to the state 'drafted'. In order to be automatically sent, the Dialog Emails must attain the status 'activated' after having been finished. If you want to edit the mailing once more, you must deactivate the email (status: paused).

Dialog Mails may be integrated in the opt in or opt out processes by choosing 'Opt In Process' or 'Opt Out Process' in the tab 'Basic Settings'. The tab 'Basic Settings' can be found when clicking on the menu item 'System'. It is important to remember that by doing so you have set the Dialog Mail to the status 'activated'.

Campaign Mailings may be used for dispatches in the course of a campaign. This topic is described in detail in 7.2 Campaigns. These mailings can be set to the status 'drafted', 'activated' or 'paused'.


The quick links 'HTML' and 'Text' lead to the according fields for the source code and text; 'Content', which only appears if a template is used, to the editor of the mailing's content. Next to that you can find the symbols which are used for editing: via 'edit' you will get to all settings and contents of the mailing and make changes. 'Move' enables you to relocate the mailing to a subfolder of your choice; Via 'Open folder' you can change to that subfolder. You can find information on creating and administrating subfolders in 8.3 Folder Administration.
By clicking the button 'Copy' you may recreate the mailing; whereas 'Delete' will remove the data records.
In the following subitems the creation of an email will be described step by step. Click the button 'Create a New Email'.