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Zapier: Actions

Your Zap may contain one or multiple actions. In contrast to triggers, actions have input data and output data:

  • Input data: They may be filled either dynamically by output values of previous steps, or by selecting or entering a fixed value, or by any combination of dynamic and fixed values.
  • Output data: They are available to any of the subsequent steps.

Action 'Create a Subscriber'

This action creates a new subscriber, defining its field values and list membership. In contrast to the "Opt-in A Subscriber" action mentioned below, this action does not start an opt-in process, but immediately creates the subscriber.

Input data:

  • Subscriber field values
  • List membership: Status per list, either 0 (Not Subscribed) or 1 (Subscribed)

Output data:

  • Subscriber ID: ID of the created subscriber
  • Create At: Timestamp of creation
  • Update At: Timestamp of last update (identical to "Create At" in this case)
  • Subscriber field values
  • List membership: Status per list, either 0 (Not Subscribed) or 1 (Subscribed)

Action 'Opt-in a Subscriber'

This action starts an opt-in process based on the settings of an opt-in setup of your choice.

Use this action to pass your newly gained leads through a legally compliant double opt-in process. Once your contact finished the opt-in process, a new subscriber will be created.

Typically this action will be the last action in your Zap. No further action is required.

Optional: To catch new subscribers once they finished their opt-in process, create a separate Zap using the "New Opt-in" trigger.

Input data:

  • Opt-in Setup: Select the desired opt-in setup of your MAILINGWORK account. The setup defines the opt-in mode (recommended: Double opt-in), dialog mails ("please confirm"), list membership and field values.
  • IP Address
  • Referer (URL)
  • Subscriber field values: Zapier will offer the fields which are part of your selected opt-in setup. So please make sure to add all the desired fields into the form of your setup.
  • List membership: Status per list, either 0 (Not Subscribed) or 1 (Subscribed). Zapier will offer the lists which are part of your selected opt-in setup, either at the tab "Subscriber lists" (in German "Abonnentenlisten") or in a list selection of the form.

Hint: Whenever you have to change the assigned fields or lists in your opt-in setup, just click "refresh fields" in Zapier let it know about the update.

 

Output data:

  • Opt-in ID: Corresponds to the MAILINGWORK menu "Subscribers ⭢ Opt-ins ⭢ Details ⭢ Opt-in ID" (in German "Abonnenten ⭢ Anmeldungen ⭢ Details ⭢ Opt-in ID").

Action 'Update a Subscriber'

This action updates the field values and/or list membership of an existing subscriber.

Input data:

  • Subscriber: Select the desired subscriber or feed in a subscriber ID at the "Custom" tab.
  • Subscriber field values, special hint: If you want to update an existing field value by a blank value, use the value __BLANK__ instead of an empty value. This is required because Zapier skips empty values. You may do that by inserting Zapiers Formatter before the 'Update a Subscriber' step. Select the event "Text" and the transform option "Default value". Assign the input to the field you would like to check whether it's empty. Now enter __BLANK__ into the "Default value" field. This will automatically replace empty values by the term __BLANK__ for the field you selected.
  • List membership: Status per list, either 0 (Not Subscribed) or 1 (Subscribed)

Output data:

  • Subscriber ID: ID of the updated subscriber
  • Create At: Timestamp of creation
  • Update At: Timestamp of this update
  • Subscriber field values
  • List membership: Status per list, either 0 (Not Subscribed) or 1 (Subscribed)

Action 'Find a Subscriber'

This action searches for a subscriber based on a field value and list membership and provides its current data. In case of no match a new subscriber will be created (optional).

Input data:

  • Subscriber Field: Select the search target field or feed in a subscriber field ID at the "Custom" tab.
  • Subscriber Field Value: Enter the search term (exact match, no "contains").
  • Subscriber List (optional): Select the search target list or feed in a subscriber list ID at the "Custom" tab. If no list is provided, all lists will be searched.

Output data:

  • Zap Data Was Found: Either "true" (match) or "false" (no match)

Option "Create MAILINGWORK Subscriber if it doesn't exist yet?"

If this option is enabled and no match was found, a new subscriber will be created. The input and output data are identical to the Create a Subscriber action.

Action 'Send an Email'

This action sends an email to a subscriber. In the content of the mailing, all of the MAILINGWORK internal personalization functions may be used.

Input data:

  • Email: Select a mailing or feed in an email ID at the "Custom" tab. The mailing has to be of type "Campaign mailing" and in "activated" state.
  • Subscriber: Select the subscriber who should receive the mailing or feed in a subscriber ID at the "Custom" tab.

Output data:

  • Email ID: ID of the mailing sent

 

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